Lunch & Learn: Marketing Made Easier – Creating Your Editorial Calendar for 2020

Our second Lunch & Learn of the year was a great success — we learned so much! Deb Goeschel from Message Artist shared why and how to use an editorial calendar to make digital marketing easier.

Everyone walked away with new ideas, tips, and plenty of suggestions on how to set up an editorial calendar and the pros and cons of which system to use. Some of the topics covered:

  • Difference between an editorial calendar and a content calendar and why and how to use both.
  • 11 Big Reasons to use one, including how it saves you time, money, increases brand awareness and trust, and reduces stress.
  • Why and how to recycle evergreen content.
  • The benefits of using guest bloggers.
  • The various manual and software/app solutions available to create an editorial calendar.
  • Resources available to make social media marketing more efficient.

Thank you to all who attended and we hope to see you for next month’s Lunch & Learn!